As outlined in our previous post on B2B sales acceleration, the starting point for accelerating sales is to increase the number of high quality leads that a business generates.
Inbound selling has proven to be the most effective method in increasing the number of high-quality leads. Inbound selling, if done well, has the power to attract the ideal lead i.e. an organization with a problem that your product solves and who is ready to buy right away. Also it can achieve this at scale.
