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A sales enablement tool with a sales CRM is the optimal solution

If you are an enterprise sales leader and don’t have a  sales CRM or a sales enablement solution this might sound familiar: “We have a large sales workforce, dispersed nationwide. We generate hundreds of leads every day, which are qualified and then assigned to the field sales team, manually through email. Once these leads are […]

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4 Strategies To Get Sales Reps To Update Data In Your Sales CRM Regularly

In one of my previous posts, I had written about how the science of sales should be left to software. This is increasingly becoming a reality. The fundamental ingredient, if sales tech is to help organizations, is data. For the most part, this is the data that salespeople need to input regularly and accurately in [...]
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Got an important sales demo? Use this checklist!

A couple of days ago, I learned the importance of a sales demo checklist the hard (almost) way. I had a critical meeting related to a big opportunity I’ve been pursuing. My team and I were planning to demo the full capability of our product to key sales ops stakeholders from various business units of […]

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