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The Mass Cold Sales Email That Can Get You a 5–7% Response Rate

Leveraging LinkedIn to Send the Perfect Cold Sales Email to Your Prospects was the topic of my previous post in which I enumerated pointers that help me craft a holistic cold sales email and get noticed by high-value clients. In this post, I have highlighted the importance of investing a little bit of time to [...]
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B2B Sales: Definition, Challenges and Strategies

The nature of B2B sales has been changing over the years. This change process has accelerated in recent times with the enlarged role that social media is playing. In this post, we will look at the challenges a B2B sales organization faces today and the strategies to overcome them. But first, let’s understand what we [...]
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