4 Strategies To Get Users to Update CRM

Getting sales reps to update their CRMs has been a challenge ever since CRM solutions came into existence 30 years ago. Over the years, with the advancement of CRM technology, the average usage rate has increased but as an Experian study found out, 91% of US corporates still believe that their bottom line is being adversely affected by incomplete and inaccurate data.

In our view, whenever one is in the process of implementing a sales CRM, making it easy for reps to enter data regularly and accurately should be one of the main considerations. The ROI of your CRM investment depends on it.

Successful implementations, based on our experience, have an average user engagement of 80%+ on a weekly basis for a sustained period of time.

In this eBook we discuss some of the key strategies that will help you getting this high engagement.