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Sales CRMs for Start-Ups: The Why and the What

Sales CRM for startups, speaking strictly from a point of excelling, are far better than excel sheets. If you are a founder of a B2B start-up, sales CRM solutions are needed early in the game. How early? How about as soon as you start meeting potential customers. In this post, I want to provide a founder’s [...]
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How to use your buyer research wisely in sales meetings

As much as I want to knock the ball out of the park during sales meetings, the question of conduct looms large before I step to the plate. What I say during the meeting and how I say it form an integral part of the sales process. This is when the information gathered about the [...]
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10 Sales Call Planning Steps for a Meeting with a Decision Maker

Sales call planning, especially when meeting with a decision maker of a high-value deal, is critical in B2B sales. It’s not easy going through the arduous process of prospecting, getting past the “gatekeepers” and getting through to the top management. After going through the wringer, meeting with a decision maker is where I don’t want [...]
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The Mass Cold Sales Email That Can Get You a 5–7% Response Rate

Leveraging LinkedIn to Send the Perfect Cold Sales Email to Your Prospects was the topic of my previous post in which I enumerated pointers that help me craft a holistic cold sales email and get noticed by high-value clients. In this post, I have highlighted the importance of investing a little bit of time to [...]
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Leveraging LinkedIn to Send the Perfect Cold Sales Email to Your Prospects

Every time you shoot a cold sales email, after mustering every ounce of optimism, you wish that your prospects actually open it. In the process, you hope it effectively communicates your value proposition and progresses a conversation to the ultimate coveted stage of a “paying client.” Only sometimes, it doesn't. Users block, or mark your [...]
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